Organic is the New Standard
At My biotiful bag, we strive to be more than a fashion accessory. We raise awareness for organic cotton and its positive impact on people and the planet. Our goal is to make choosing organic the natural choice of the stylish and environmentally aware, and to contribute to the improvement environment.
My biotiful bag is the result of a transatlantic desire to create a sustainable organic accessory for the eco-conscious stylish shopper. A line of practical, colorful, easy-to-wear pieces for any occasion. The bags are made from GOTS-certified cotton (Global Organic Textile Standard) and the dyes used are AZO-free (no heavy metals in production process). Our organic cotton is sourced from Turkey, which is one of the leading organic cotton producers in the world.
My biotiful bag is a green accessory that works with every chic wardrobe from Paris to Miami, Hong Kong to New York or Los Angeles, and everywhere in between. Launched in early 2010 in Paris, France, My biotiful bag is sold in trendy high-end boutiques such as Le Bon Marche and Printemps in France, and in boutiques in Italy, Germany, and Denmark. In the US, my biotiful bag is sold in boutiques and hotels in New York, Miami and California.
My biotiful bag launched in the US with the “Miami collection” – a line of colorfully accented neutrals, and recently launched “Paris collection” – a more subdued range of chic violet, navy, red, and khaki. Just days after arriving in the US, My biotiful bag was spotted on several celebrities from New York to LA, and has been cited as the green must-have accessory.
“WHAT DOES IT MEAN?”
BIOTIFUL means ORGANIC
Bio is short for the French word “biologique” which means organic. Our cotton canvas and lining are GOTS-certified organic (The Global Organic Textile Standard). Our dyes are AZO-free (no heavy metals used in dying process).
BIOTIFUL means RESPONSIBLE
My biotiful bag is beautiful from the inside out. Buying organic cotton eliminates the need for extremely toxic pesticides used in the conventional cotton industry. These pesticides are hazardous to the lives of all individuals who are in contact with them, as well as to animals and the surrounding environment. My biotiful bag is committed to giving back and to creating partnerships with communities and charities who are working for positive change.
BIOTIFUL means CHIC
My biotiful bag has detailing worthy of a high-end accessory, elegant organic cotton lining in coordinating colors, carefully-crafted labels, inner pockets, zippers, and metal detailing. My biotiful bag is the accessory for a forward-thinking generation…thoughtful, sustainable, practical and stylish - what could be more chic than that?